Do you want to make something truly great? A body of work that sticks around, and helps people year after year? Are you sick of everyone telling you to churn out cheap, ‘viral’ content? Ryan Holiday has the book for you.
Seth Godin’s treatise on the need to be remarkable in today’s economy. Review Seth Godin conveys his ideas in a clear, convincing manner. And his ideas are great. He pulls no punches about the death of traditional advertising, and outlines the only remaining viable path: be remarkable.
Holiday neatly outlines the tactics and mindset needed to become a growth hacker. Review Quick and to the point, Holiday deconstructs the techniques used by growth hackers to make their products spread. I highly recommend this book for anyone involved in the launch of a new product.
Do you get angry while skimming through news headlines? Then someone succeeded in manipulating you. Published in 2012, Holiday’s book is surprisingly prescient. Since then the techniques described in the book have gotten more prevalent and more effective; all the more reason to understand how they work.